With the surge in e-commerce and online communities, more prospective customers and current customers are spending their time online, and leveraging the multiple resources available to them.
Sales associates in the stores help customers or prospects when they come in physically, but how about helping them when those same customers or prospects are on the digital platforms? They need a digital assistant.
Digital assistants can be driven by AI. It would be overwhelming for the same human sales associate to manage the online traffic and sales. Custom AI models trained to support the prospective customers within their journey would add great value, and digital assistant can recommend items or services based on the user navigation or intents from posts.
AI models can be trained to mimic the sales associate, and can support and help multiple users at the same time, since the chat bots or AI conversation assistants can connect with multiple sessions at the same time. AI-Based digital assistants won't necessary replace all the sales and support, but role of the sales and support associate becomes even more valuable and can ask as supervisors to AI events instead of dealing with stressful events themselves.
Returning customers targeted with the ad for the product they just purchased does not make sense, nor targeting something they never need is causing businesses to spend on unnecessary ads.
Personalizations with AI will help users to be targeted with the information they are looking for online, or display suitable products they want to purchase by understanding their browsing habits on the store digital site.
There are multiple use cases besides lead generation or personalization of content. AI can be leveraged for customer journey, content creation and deliver to users at the tight time and place digitally.
